Own business: creating a football club

Creating an amateur football club is not too expensive (even within the framework of a medium-sized business), but quite a difficult task. With professional clubs, everything is much more complicated, especially since there are already enough eminent teams in Russia, and it can be very difficult to succeed.

Football (which is soccer) in Russia is perhaps the most popular sport, perhaps as popular as ice hockey. In this regard, many amateurs thought about creating their own football team, developing professionally in this direction. Be that as it may, in Russia the development of football is very weak, when compared with how much attention is paid to football in European and, to a lesser extent, South American countries. A novice player is given the opportunity to enroll in a children’s youth sports school (DYUSSH), and young people – to enter the Institute of Physical Education and Sports, but a rare talent reaches a professional level. However, sports football clubs still exist and develop in Russia, and with the proper level of investment, a football club can bring a lot of money to its owners.

It must be said that from a legal point of view, there are amateur and professional football clubs in Russia, meaning sports clubs that participate in competitions and are somehow registered with the Russian Football Union. In general, creating an amateur club is relatively simple, but to register a professional one, you will have to meet many requirements. However, only professional ones participate in more or less significant competitions, on the other hand, participation in the LFL (Amateur Football League) will allow you to earn a name, find sponsors and later register your professional sports club. Here we will dwell on the system of football competitions in Russia in a little more detail, so that a novice entrepreneur understands what he has to go through. Once in the Amateur Football League, you should not count on moving to the Professional Football League (PFL), regardless of the success of the team, to register a professional football club, you need to have your own (or at least rented) property and an authorized capital of at least 1 million euros. By the way, this is very little for a professional club, even professional clubs little known in Russia have ten or more million euros. That is, the conditions are not too harsh. If a club is able to get into the PFL, it participates in regional competitions, and only the best move to the next division – the Football National League (FNL). And the FNL, in turn, is an opportunity to get into the Russian Premier League (RPL), in which the best of the best participate; the names of at least half of these clubs can be named even by a Russian who is far from football. to register a professional football club, you need to have your own (or at least rented) property and an authorized capital of at least 1 million euros. By the way, this is very little for a professional club, even professional clubs little known in Russia have ten or more million euros. That is, the conditions are not too harsh. If a club is able to get into the PFL, it participates in regional competitions, and only the best move to the next division – the Football National League (FNL). And the FNL, in turn, is an opportunity to get into the Russian Premier League (RPL), in which the best of the best participate; the names of at least half of these clubs can be named even by a Russian who is far from football. to register a professional football club, you need to have your own (or at least rented) property and an authorized capital of at least 1 million euros. By the way, this is very little for a professional club, even professional clubs little known in Russia have ten or more million euros. 

That is, the conditions are not too harsh. If a club is able to get into the PFL, it participates in regional competitions, and only the best move to the next division – the Football National League (FNL). And the FNL, in turn, is an opportunity to get into the Russian Premier League (RPL), in which the best of the best participate; the names of at least half of these clubs can be named even by a Russian who is far from football. for a professional club, this is very little, even professional clubs little known in Russia have ten or more million euros. That is, the conditions are not too harsh. If a club is able to get into the PFL, it participates in regional competitions, and only the best move to the next division – the Football National League (FNL). And the FNL, in turn, is an opportunity to get into the Russian Premier League (RPL), in which the best of the best participate; the names of at least half of these clubs can be named even by a Russian who is far from football. for a professional club, this is very little, even professional clubs little known in Russia have ten or more million euros. That is, the conditions are not too harsh. If a club is able to get into the PFL, it participates in regional competitions, and only the best move to the next division – the Football National League (FNL). And the FNL, in turn, is an opportunity to get into the Russian Premier League (RPL), in which the best of the best participate; the names of at least half of these clubs can be named even by a Russian who is far from football. in turn, this is an opportunity to get into the Russian Premier League (RPL), in which the best of the best participate; the names of at least half of these clubs can be named even by a Russian who is far from football. in turn, this is an opportunity to get into the Russian Premier League (RPL), in which the best of the best participate; the names of at least half of these clubs can be named even by a Russian who is far from football. 

You can understand that the path of the club is very long and difficult, because it takes at least a year to move to the next division – this is one season, following which you need to take one of the highest places in the league. Of course, a beginner club is unlikely to be able to withstand even the clubs from the PFL, not to mention the FNL, but it’s worth starting with something. By the way, if you end up in the last positions in the championship of the Professional Football League, you can lose the status of a professional club, and then you will have to return to amateur competitions. But the teams that have taken a leading position in the PFL championships have the right to participate in the Russian Cup. The level of opponents here will be very high (in any case, most of the opponents), but you can immediately make yourself known if you manage to perform well.

Many clubs can be registered in the LFL, usually they participate in competitions with each other, paying fees for participation in competitions, it is not necessary to talk about profits, having their own amateur club. But here you can show yourself and, ideally, find a sponsor, thanks to which it will be possible to create a professional football club. An amateur football club is fundamentally different from a yard team, although it comes directly from it. An amateur club can be registered for competitions if it plays “real” football, that is, one that is prescribed by international standards. First you need to come up with a name for your club, then find a team and a place to train. It is not necessary to have your own football field, because all competitions, as a rule, take place on neutral territory, that is, LFL members make contributions for which an arena is rented. Clubs play, as already noted, within their region. In general, the costs of creating your own amateur club are not too high. It is theoretically possible to come up with a name, emblem, logos, shape, work out a corporate identity at no cost, in the worst case, you will have to turn to professional designers. Such a club exists as a non-profit organization, but in general it is the registration of professional clubs that is prescribed by law. in the worst case, you will have to turn to professional designers. Such a club exists as a non-profit organization, but in general it is the registration of professional clubs that is prescribed by law. in the worst case, you will have to turn to professional designers. Such a club exists as a non-profit organization, but in general it is the registration of professional clubs that is prescribed by law. 

Next, you need to find a training ground, an hour of playing on a good field will cost from 4 thousand rubles on average. However, you need to understand that in order to reach a more or less acceptable level, you will need to train a lot, and this can cost very serious money for beginners. 

Next, you need to buy sports equipment, as well as uniforms for the players. To begin with, a standard kit for training and playing will be enough, it costs from 20 thousand rubles, a kit for one player costs 10 thousand rubles. As you know, 11 people take part in the game on one side, but in general, the minimum standard number for a club is 23 players, including substitutes and reserves. That is, the amount of spending on equipment is 250 thousand rubles. 

Additional funds will need to be spent on moving from city to city, and in extreme cases – on flights (fortunately, this is rare, because you have to play maximum in nearby constituent entities of the Russian Federation). Assuming the cost of moving back and forth on average equal to 1 thousand rubles, it turns out that 23 thousand are allocated per team for each competition. And this is without taking into account accommodation in hotels, without provisions and the like. You also need to pay for the accommodation and relocation of the coaching staff. That is, the minimum is calculated here – when the players manage to leave, play and return in one day. Often the funds for all this have to be found from their own reserves, that is, the players pay for all this. And here it is necessary to say about them, because it is they who influence the success of the club. It is often possible to create an amateur football club only on the enthusiasm of the players, at best, a graduate of the Institute of Sports or a member of the Youth Sports School will join the squad. In general, this can be the most difficult stage, because it is not always possible to find people who are ready to spend their time and effort on creating a separate club. But if you find such dedicated football fans who also play it well, then you can count on the fact that they will cover the costs of their undertaking. In summary: the creation of an amateur football club is a matter of two dozen people at best. who also play it well, then you can count on the fact that they will cover the costs of their undertaking. In summary: the creation of an amateur football club is a matter of two dozen people at best. who also play it well, then you can count on the fact that they will cover the costs of their undertaking. In summary: the creation of an amateur football club is a matter of two dozen people at best.

And now the team has achieved some success, sponsors have noticed it, and it’s time to move to a truly professional level. So, to become a professional club, you need to register your legal entity. The optimal choice is a public company, in the usual language, an open joint-stock company. Here lies an important point – the football club is a commercial organization, not a non-profit, which greatly affects its activities. However, for an entrepreneur, this is rather an advantage, and according to Russian law, the club has the right to engage in any additional business activities (legal, of course). Including the provision of educational services on a reimbursable basis. True, in order to develop this direction, you first need to obtain an educational license, after all, the club will train professional players who will play football as their main activity. In other words, get a job. And for the club itself, this is a good direction, as it allows you to form your own youth team and develop the club more effectively. It’s definitely worth thinking about. Moreover, the club will have everything necessary for the school, otherwise it will not be registered as a professional club. Yes, this is especially important, because the Russian Football Union will register a club not just because it has one million euros. There must be an appropriate infrastructure and equipment (at least under lease agreements), a suitable coaching and teaching staff, and an attestation commission must also operate in the club. And, of course, the already mentioned million euros; By the way, the law says that the club must have the amount of the paid authorized capital in the amount of one million or in ruble equivalent at the exchange rate of the Central Bank at the time of registration of the club. There is one important point here – the authorized capital can also be paid with your own property, which means that with this money you can buy a stadium and establish other infrastructure, in general, for a million euros you can almost or completely equip your newly-minted club. Although a professional club already pays money to coaches and players, it may have to hire new players – and this is an additional cost, both one-time and permanent (staff and wages). In addition, the club must conduct an annual audit of its accounting activities. In general, it makes sense, in addition to coaches and players, to hire other staff, including lawyers, who will represent the interests of the club and resolve all emerging issues within their competence. Here it is already worth thinking about hiring security, your own medical team, scouts to search for new players and, in general, to participate in the transfer market. The staff of even a simple but professional club usually includes several dozen people, not counting the players.

For the needs of the club, it is necessary to have its own field. In general, many start-up clubs rent the field from any major stadiums on an ongoing basis, so one stadium can be the home ground for several teams. Big clubs, of course, prefer to have a whole stadium at their disposal, getting the maximum from tickets for matches, training on their own field and letting their second or even several clubs play (which usually consist of youth teams) – these are the so-called farm clubs , which consist of a backup, reserve composition of the main club. True, having your own farm club is the destiny of a super club, but such a prospect can be considered for the future. The construction of the stadium will indeed be very expensive, the bill can go to tens and hundreds of millions of rubles, and modern projects, which involve a developed infrastructure and meet international standards, can cost more than one billion rubles. It is clear that a start-up club will never receive such an amount, so you can think about simply renting an existing football field. However, if we consider the cost of building only a field, then for relatively little money it can be created. The simplest project will cost about 10 million rubles, a well-covered field can be built for 25-30 million. In addition, more professional equipment is purchased, the field is equipped, people are hired to maintain it. If there are enough funds, then it is better to invest in your field and your stadium, later it will be able to bring a lot of profit to the club, and one of the important sources of income generally depends on the number of spectator seats. If the team reaches a new level, then it will have to participate in serious competitions, which require more advanced equipment, good capacity, and quality service. Under the law, in any case, certain requirements are imposed on the club, without fulfilling which it will not receive the status of a club, but the club must still correspond to its level and constantly develop.

The club’s income comes from many sources. Some clubs are financed and almost act on behalf of their title sponsor, who, moreover, may also be the owner of this club. The history of the Red Bull clubs, which were founded and supported by the company of the same name, is indicative, using their clubs as a marketing tool. But thanks to the support of such a large company, it was possible to quickly develop clubs in several countries. If you find such a sponsor, you don’t have to worry about the future of the club, but these are isolated cases. Usually clubs succeed in not very popular competitions, where they are noticed by companies, after which they begin to invest in the club, which becomes their advertisement. Of course, the sponsor is interested in the success of the team, so he is ready to invest money. Funding for large teams comes not only from the title sponsor, but also from other organizations. For example, clothing manufacturers can give out free uniforms with the condition of advertising their brand, advertising is placed in the stadium; in general, advertising brings a lot of money to the club, and it is placed in general wherever possible. The next source of income is the price of entry tickets to the competition, and the eminent team receives a percentage of the cost of entry tickets, even if they perform on a rented field. For he makes a show, attracts viewers. 

Having your own stadium and filling it at every match, you can count on serious profits. A small source of income (and for well-known clubs it is significant, although not the main one) is the sale of club things, that is, replicas of uniforms, flags and other paraphernalia. The club can also receive funds by participating in major competitions, especially if it receives some titles there and wins prizes. True, this is relevant only in the case of known commands. Finally, some clubs develop young players, after which they are accepted into the team, and then they are sold on the transfer market. In general, without a competent financier and economist, or rather a staff of such specialists, it is impossible to maintain a large club to one degree or another. It is impossible to give exact figures, many of today’s Russian clubs, although nominally, profit from their activities, but are supported by the owners not for the sake of profit received directly from the game, but by sponsors for whom the club is an advertising platform. But in any case, the club that has become famous does not need funds,

Summing up, we can say that the creation of an amateur football club is not too expensive (even within the framework of a medium-sized business), but quite a difficult task. With professional clubs, everything is much more complicated, especially since there are already enough eminent teams in Russia, and it can be very difficult to succeed. However, such a project, in any case, is calculated for years to come, and there are a lot of risks here. Very few teams have made it from amateur club to superclub, and many more have failed.