How to start your own kendo school

The amount of initial investment for opening a kendo school is within 200 thousand rubles. And this is without taking into account the hiring of additional coaches, that is, for a school in which the entrepreneur himself is a mentor.

Kendo is a swordsmanship that originated in Japan. It differs from kenjutsu in that, first of all, it educates the spirit of the trainee and only secondarily teaches fencing. Currently, masters often combine these two areas, so the student comprehends all aspects of this complex area. Considering that in Russia there is an interest in Japanese culture among many groups of the population, one can count on the fact that by opening a school that teaches kendo and / or kenjutsu, one can start earning a lot of money. However, here, as elsewhere, there are peculiarities of doing business.

The level of competition in this area is quite low, and the interest among the population is only being formed, and a novice entrepreneur may be the first in his city. However, one must understand that it will be possible to find enough people for training only in relatively large cities, there will not be enough students in the provinces to cover their expenses for maintaining the school. At the same time, in addition to direct competitors, which are directly kendo and kenjutsu schools, it is necessary to take into account competitors in related areas, for example, a certain percentage of potential customers will be taken by traditional fencing schools, which, although they differ significantly in the chosen direction, still offer virtually the same services. For a person who is not very into Japanese culture, 

Competitors will be not only commercial organizations, but also non-profit ones, which can have a significant impact on doing business, because the vast majority of potential customers will prefer to study for free. In general, you can start working yourself as an NPO, but for obvious reasons, you won’t have to rely on making a profit here, this is the choice of those who want to start a socially useful business. At the same time, it must be said that an NPO can receive support (including material support) from many sources; these include all kinds of sports associations and unions, as well as municipal institutions. If the idea seems useful to officials for people, then you can count on subsidies, which sometimes turn out to be more significant than the profits of your own business. In general, it must be said

The next step is registration. Here you need to understand in what format the entrepreneur wants to work. He can register as an individual entrepreneur, and then work independently, teaching the art of kendo on his own, constantly renting someone else’s room for this and conducting mostly individual training, sometimes combining them with master classes and training designed for 2-3 people. Registration as a sole proprietorship is quite simple and does not take much time, and you will not have to obtain any additional permits, if you do not hire additional coaches for your team and manage entirely on your own. If there is a need to register a legal entity, then you can choose the form of a limited liability company (non-public company), to engage in full-fledged activities. This method is suitable if you plan to open a full-fledged school in which several trainers teach, but then you need to obtain an educational license. It can be obtained if an educational program is prescribed, and teachers will have the appropriate knowledge. However, taking into account the current legislation, this requirement can be circumvented if it is opened not as a school, but as a center for the provision of personal services, in this case, de jure, there is no provision of educational services, and the entrepreneur is relieved of the need to register as a school. A competent lawyer who is well versed in the current legislation can help in resolving this issue. However, if you plan to work with minors, then a license and permits from the Ministry for Supervision of Education and Science will be needed in any case. Hiring a lawyer on staff is not worth it, but having a third-party specialist who can help in a particular issue is worth it. At the initial stage, it is worth counting on an amount of up to 50 thousand rubles for registration, but this also includes money for paying a lawyer who helps to obtain an educational license. The fee for registration of a legal entity (namely LLC) is 4 thousand rubles.

When the registration issue is resolved, you can begin to search for premises to house your school. You will need a standard gym, while you do not need an overly large room with high ceilings for work. Kendo is usually practiced not by large groups, but by several people – usually up to 5 – so you can stay in small halls, although there are schools that involve the interaction of a large number of participants at the same time. By the way, kendo is a very conditional name, it includes many schools and directions, so each section can have its own approaches and teaching features, not to mention the methods and techniques used. You can find premises in schools or sports complexes, that is, municipal institutions should also be considered as a rental opportunity. At the same time, halls in schools or similar institutions can be rented for a long time, but you pay only for the actual time of use. It must be said here that an hour of rent starts from 200 rubles in the provinces in some simple school, but it can cost several times more if you plan to cooperate with large sports centers, where one small hall is rented for several thousand per hour. Yes, such a room will most likely be equipped with special equipment, but kendo does not require it. On the other hand, a hall in a prestigious area and a prestigious building will attract a certain contingent of consumers who are willing to pay more for the elitism of the section. That is, you have to choose in direct proportion to what kind of people the company is designed for. Thus, the entrepreneur will pay only when the lesson takes place, but such an hourly rental forces you to take into account the schedule of the landlord, because the same schools usually rent out their halls only in the evening or during holidays, when they themselves do not need a hall. The sports complex is not always limited in such opportunities, but other companies can rent its halls, and the rental amount is somewhat higher. In general, on average, you need to count on the amount of 500-1000 rubles for one hour of classes, on average we will take it equal to 700 rubles. If there is a desire to rent a hall for the whole month at once, then here you already need to count on larger amounts – even a small hall in the provinces can at best be rented for 15-20 thousand rubles, and in relatively large cities many times more. when they themselves do not need a hall. The sports complex is not always limited in such opportunities, but other companies can rent its halls, and the rental amount is somewhat higher. In general, on average, you need to count on the amount of 500-1000 rubles for one hour of classes, on average we will take it equal to 700 rubles. If there is a desire to rent a hall for the whole month at once, then here you already need to count on larger amounts – even a small hall in the provinces can at best be rented for 15-20 thousand rubles, and in relatively large cities many times more. when they themselves do not need a hall. The sports complex is not always limited in such opportunities, but other companies can rent its halls, and the rental amount is somewhat higher. In general, on average, you need to count on the amount of 500-1000 rubles for one hour of classes, on average we will take it equal to 700 rubles. If there is a desire to rent a hall for the whole month at once, then here you already need to count on larger amounts – even a small hall in the provinces can at best be rented for 15-20 thousand rubles, and in relatively large cities many times more.

Next, you need to take care of purchasing the necessary equipment for your classes. Usually students buy equipment on their own, but still it is always temporarily offered for beginners, and coaches also need it. So, in order to be able to teach kendo, you need to buy a uniform, armor for the god, as well as shinai – bamboo swords. The cost of one armor in a complete set reaches 40 thousand rubles, although you can buy a cheap analogue for 10 thousand, and for 25 you get a relatively good armor that can be used in work. Sinai (there is a variant of the name – shinai) is sold for a thousand rubles, although there are copies that are more expensive, it is better to buy a sword for an amount in the region of 1.5 thousand. In addition to them, other weapons are also used (bokuto, for example), which are also desirable to have with you, although this largely depends on the chosen direction. 

Thus, 15 thousand will go to swords, 25 thousand for five sets of uniforms and 25 thousand for armor for one trainer. This is the minimum set you can start with, although you will have to purchase additional equipment later, especially if you plan to offer a wider range of services. In total – 65 thousand rubles for the purchase of the necessary equipment, which, one might say, is not so much even for a novice businessman. You just need to understand that only a very small school can provide this inventory, large training centers spend hundreds of thousands of rubles on equipment, because they also buy training mannequins, all kinds of accessories that add color (and generally pay for the design project of their premises), and some even buy real katana to show the art of using it (do it,

To attract customers, you need to conduct your advertising campaign. If you managed to establish cooperation with schools or other institutions where there are a lot of people, then you can count on the fact that a certain percentage of them will be interested in the new open section. It will be enough to hang ads somewhere at the entrance. It is more difficult if you plan to simply rent a hall, and no one knows that the section has opened. For promotion, you can use the local media, create your own website, register your pages on social networks. In general, a simple advertising campaign is enough here. Considering that the level of competition is usually small, people who are interested in this area will themselves look for a school of this kind. You don’t have to spend too much money on advertising usually an amount within 10 thousand rubles will be enough, but only if you do not have to create your own website. Then you need to count on the amount of about 100 thousand rubles – this is the creation of a simple site and its promotion. Thus, the amount of initial investment lies within 200 thousand rubles for a simple school. And this is without taking into account the hiring of additional coaches, that is, for a school in which the entrepreneur himself is a mentor.

Many kendo schools do not even make money from group classes, there may be a scheme when two enterprises operate in one school, while one of them is non-profit and conducts just free group classes (and receives subsidies) and the second is formally a third-party commercial a company or an individual entrepreneur that makes money on conducting individual classes, on holding competitions (and generally engaged in commercial club activities), and also trades in souvenirs and other paraphernalia, as well as equipment, although here it acts more like an intermediary who receives a very modest percentage. The cost of a monthly subscription to classes can be very different, each school has its own pricing policy, while eminent trainers sometimes require very substantial remuneration for their work, which increases the cost of education. On average, you can count on 3-5 thousand per person per month, that is, a group of 5 people will bring only 15 thousand rubles, but schools that are located in expensive halls are forced to set a much higher price for their monthly subscription. 

If we consider individual lessons, then from one person you can get 1-2 thousand rubles, taking into account the fact that he additionally pays the cost of renting a hall. In general, such a business can bring a normal level of profit (from 50 thousand rubles) if the entrepreneur himself works as a coach and at the same time was able to recruit large groups. Otherwise, he needs to rebuild a whole sports complex, which offers the opportunity to enroll in different sections, only then, due to the considerable number of participants, you can expect big profits. Private kendo training is a good source of income, while you can do what you love, and with good students, participate in competitions, which also bring additional profit.